It has best been a month since Southwest Airways’ first planes touched down in Sonoma County, however an airline turf fight is brewing in California’s wine nation.
Now, the area is getting 3 new routes from Alaska Airways, its longest-serving service.
Alaska on Thursday introduced it is going to release provider this autumn from Sonoma to a few western towns: Phoenix, Salt Lake Town and Boise, Idaho.
Each and every of the brand new routes will start on Nov. 1
The transfer comes simply weeks after Southwest Airways introduced provider from Santa Rosa and reflected Alaska’s long-standing “wine flies unfastened” coverage. The coverage permits flyers to test a case of wine (as much as 12 bottles) free of charge — a setup obviously supposed to profit vacationers visiting Sonoma wineries.

This is the rundown of Alaska’s 3 new routes from Charles M. Schulz Sonoma County Airport (STS), every of which will probably be seasonal provider that can run right through the iciness months.
| Direction | Dates | Plane |
|---|---|---|
|
STS to Boise Airport (BOI)
|
Nov. 1 via April 19, 2027; “as much as day-to-day” provider |
Embraer 175 |
|
STS to Phoenix Sky Harbor World Airport (PHX)
|
Nov. 1 via April 21; day-to-day provider |
Embraer 175 |
|
STS to Salt Lake Town World Airport (SLC)
|
Nov. 1 via April 21; “as much as day-to-day” provider |
Embraer 175 |
Speedy air provider expansion in Sonoma County
Even sooner than Alaska’s growth in Sonoma County, the airport had noticed a notable building up in air provider this 12 months.
All through the primary part of 2026, the overall collection of departures from STS was once set to be up just about 20% as opposed to final 12 months, in step with knowledge from aviation analytics company Cirium.
Come November, Alaska will hyperlink a dozen towns to Santa Rosa.
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Southwest — which did not fly there till April — now has nonstop STS provider from Denver, Las Vegas, San Diego and Burbank, California.
Suffice it to mention, if you wish to consult with Sonoma (and even Napa Valley) and skip the site visitors of San Francisco, Oakland, San Jose or Sacramento, there is a hastily expanding collection of flight choices from which to select.
Alaska returns to Lengthy Seaside
Alaska additionally had course information in Southern California this week.
The Seattle-based service on Thursday printed plans to go back to Lengthy Seaside for the primary time in additional than a decade.
On Sept. 8, Alaska will release nonstop provider from Lengthy Seaside Airport (LGB) to its Seattle-Tacoma World Airport (SEA) house base.

Alaska final flew to LGB in 2015, in step with Cirium.
The provider will be offering a key hyperlink to Hawaiian Airways, now a part of Alaska Air Staff, which flies from Lengthy Seaside to Honolulu and Maui.
Alaska will perform its SEA-LGB provider with one among its Boeing 737s.
Final analysis
Alaska’s new routes bolster its long-standing West Coast community. However the disclose comes near to every week after the service took the newest step towards turning into a real international airline with its first provider to Europe.
Comparable studying:


